Phase 02

Diverge

The worst thing you can do is fall in love with your first idea. The second worst thing is being too precious to say so out loud.

This is where the world cracks open. You're not looking for the right answer — you're looking for every possible answer, including the stupid ones. Especially the stupid ones. Because sometimes a stupid idea from a Tuesday afternoon brainstorm is the skeleton of something extraordinary. Good ideas survive pressure. Brilliant ones reveal themselves in the rubble.

design

Methods

  • Rapid Ideation
  • Alternate Reality Exercises
  • Brainstorm Sessions
  • Free Expression
  • Roleplay
  • Group Collaboration

Diverge is where you earn the right to be wrong — loudly, productively, and without apology.

The purpose of this phase is volume before quality. You're filling the idea well before you start drinking from it. Alternate reality exercises get people out of their own heads. Roleplay gets them into someone else's. Free expression means no editing, no filtering, no "that won't work" before the idea even lands.

Group collaboration here doesn't mean committee decision-making. It means collective imagination. You pool the strange, the practical, the ridiculous, and the inspired — and you see what survives contact with reality.

The constraint is: you don't pick anything yet. That comes later. Right now, you diverge.

ideationbrainstormingcreativity