Adjective Animal

Before I was a designer, back in my filmmaking days, a number of my creative arts friends began starting theatre companies and creative business. They all, unbeknownst to each other, starting following a pattern for their brand name: Sly Fox, Bombastic Galla, Calm Wolves.

Why were they all choosing to use the pattern of [Adjective] [Animal]?

It's an easy trick of brand anthropomorphism. Giving your brand traits and behaviours that resonate with your audience stimulates engagement.

People like foxes, they are cute and lovable, to be sly is to be cunning and a bit trickster. So a theatre company called as such starts to set clues to their audience that they are lovable tricksters, clean enough to perform children's theatre but with a bit of an edge that shows they can do more tongue in cheek mature performances.

It's not a shortcut to tell your story but like a good blue dog, it presents clues for you and your audience to follow in your journey that is the story of your brand.